Hungry pro basketball fans can now stay satisfied with more in-depth news, stats, standings, photos, video all at their fingertips.

The new NBA.com boasts a new navigational model with intuitive nomenclature; this makes general wayfinding across categories a breeze. The site has been redesigned to hold the NBA’s massive abundance of video & photo archives, which now allows the user to browse for their favorite teams and players.

NBA.com puts the fan first and provides them with helpful engaging content in an easy to understand user interface. The site will have longevity due to the flexible internal structure that allows it to hold multiple sources of content in varying capacities i.e. regular season vs. playoff season.

Services: Concept Design, UX Design, Visual Design